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Pickup artistry (PUA), self-identified as seduction community, or pickup community, is a movement of men whose goal is seduction and sexual success with women.
The community exists through Internet newsletters and weblogs, marketing (e.g.
A pickup artist (commonly abbreviated PUA) is a person who practices finding, attracting, and seducing sexual partners.
Such a person purportedly abides by a certain system deemed effective by that community in their attempts to seduce partners.
There are a variety of PUA "schools of thought" which promote numerous different methods.
These range from approaches that are very indirect, and which stress starting with casual conversation before building into a flirt, to methods in which attraction is communicated very openly and directly.
These elements are used as resources for men who want to learn to become well-versed in how to successfully attract women.
Many pickup artists work on their "game" by improving their understanding of psychology, their confidence and self-esteem (termed "inner game"), and their social skills and physical appearance (physical fitness, fashion sense, grooming) ("outer game").
The community claims that these concepts derive from scientific disciplines, such as the concept of social proof from the psychology of influence, and various concepts from sociobiology and evolutionary psychology (such as the term "alpha male").Outer game involves actual interaction with individuals and groups of people, from body language to conversation.The pick-up artist may frequent a self-help group and converse with MRA's (men's rights activists), incels (involuntary celibates), and other PUA's to discuss seduction tips.Members aim to improve their seductive capabilities through the development of various lifestyles.The culture surrounding pickup has spawned an entire industry servicing those who want to improve their social and seduction skills with consultations and in-field training.