College online dating statistics
Some reasons for online dating membership cancellations could include that it feels disconnected from real life, all the people and conversations seem the same, it tends to be shallow, and it’s “all about sex.” We could be coming full circle — with people growing numb with online dating and wanting to try old-fashioned or more traditional ways of meeting again.When Tinder hit the dating scene in 2012, it got a reputation as a hookup app because of it’s swiping matching system.You look at someone’s photo and read a few details about the person, and then you swipe right for yes and left for no.But actually 80% of people on Tinder say they want to find serious dates and a long-term relationship, according to Business Insider.From 2010 to 2015, revenue expanded at an annual rate of 5%.The Match Group, which owns sites like Ok Cupid, Tinder, and Plenty Of Fish, currently boasts a market cap of .3 billion.
Clearly, online dating is very lucrative, and as more dating sites launch and more people put off marriage, we expect revenue to continue growing at a steady pace.
A survey by Statista, an online statistics, market research and business intelligence portal, revealed that 24% of people use dating sites to find hookups, 43% to find friends, and 84% to find relationships.
In addition, 30% of online daters are between 18 and 29 years old, and 16% make between ,000 and ,999 a year.
Helen Fisher, biological anthropologist and Chief Scientific Adviser for Match.
On average, dating site customers spend 3 annually on online dating, which includes registering and renewing memberships. To give you an idea of the cost of dating sites, Match is .99 a month for 12 months, Zoosk is .49 a month for six months, e Harmony is .95 a month for 12 months, and Tinder Plus is .99 a month.